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We often hear people talk about branding when it comes to business and products, but what is branding and how does it affect the outlook of your business or product?

Branding in simple terms means a marketing practice where a company creates a name, symbol, or design that can be easily identifiable to belong to the company. This can be a very challenging and important phase for business owners as it will define you and your company going forward and customers are going to use your brand to distinguish you from your competition. …

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